Book Description
There is a lot riding on your company’s brand name. Not only is it who you are, it is the one thing that everyone knows about you. By understanding the value of your brand name, you can protect it from cybercriminals who seek to take advantage of your friends, family, and customers. Rather than waiting for the infringers to attack your company, you can do something about it.
With over 18-years of online brand protection experience, Joshua S. Hopping outlines proven concepts and strategies that will help you develop an online brand protection program that supports your overall corporate mission and goals. A Brand Protection Toolkit is included with charts and checklists necessary in planning out a comprehensive and strategic program.
Where to buy the book?
Online Brand Protection is available on Amazon in three different formats:
Endorsements
“In this entertaining and thoughtful book, Joshua Hopping takes us through the fundamentals of brand protection. He reflects on his own real-life experiences and the lessons he has learned whilst pursuing a brilliant career that has seen Joshua advise some of the world’s leading brands on the strategies that they can employ to enhance protection – for the benefit of the consumer and the business owner … l commend this book to all seeking to broaden their knowledge of brand protection and how best to support creativity and innovation whilst protecting the consumer from harm.”
–Simon Baggs, President of Brand & Content Protection at Corsearch
“This book is a super fast read and is stacked with great content. Whether you are new to the field or a seasoned pro, you are going to find useful information. I personally found Chapter 5 on strategic planning for brand protection to be really beneficial. Absolutely loved the book!”
–5 Star review on Amazon