Tag Archives: Thom S. Rainer

“The Millennials” by Rainer and Rainer

Deep inside of us we all want to think that we are unique – some special and different than everyone around us. And on one level that is true as our personalities, physical features, background and the essences that make us “us” is unique and different.

Yet on larger level we are not unique. Instead we all tend to take on the characteristics of our culture and, to a certain level, the characteristics of our generation.

In the reading the book “The Millennials: Connecting to America’s Largest Generation” by Thom S. Rainer and Jess Rainer I was really struck by how much of my thinking and values were shared across the 77.9 million people born in the United States between 1980 and 2000. (Being born in the first half of 1980, I am on the forefront of this generation – the largest, by the way, since the 75.5 million Baby Boomers of 1946-1964.)

For example, for years now dating back to high school, I have stated that my goal in life was to ‘change the world.’ I remember singing worships songs on that theme and wanting to live life that made a mark on history versus simply existing. What I didn’t know that that this value of making a differences is a common across the Millennnial generation regardless of religious affiliation.

Another common value is the Millennials desire to be relational and to seek out mentors and teachers who can help them move forward through the twists and turns of life. This value is vastly different than the previous two generations (Boomers and X), where companies similar to Salesforce have identified this too. They both typically valued independence and threw off the ‘chains’ of their elders and struck out on their own. Given that the Millennials saw the difficulties caused by this, it is not too surprising to me that we decided to seek out advice and guidance.

The third shared value is that Millennials tend to have an innate desire to learn. If things continue, this generation is on track to being the most educated generation in the world with over 30% of the generation graduating college. Again, this perpetual desire to learn is something that has defined my life as I have continued to read widely and pursue postgraduate education.

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