The good news – it worked! The pastor specially mentioned that church attendance has increased since the billboards hit the streets. Note that the signs are promoting a new sermon series about "Pure Sex: God's Way".
However, not everyone is happy with the billboards (as one might of guess). [interesting enough, I found an online political forum talking about this story..]
My view: cool. The church needs to be talking about sex – and putting it on a billboard to bring in new folks – brilliant.